Founded in 2018 by leaders in commercial insurance and backed by serial tech entrepreneurs.

Fraser Edmond - CEO

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Former Distribution Director for Aviva, with over 25 years’ experience in the insurance industry. Fraser has led distribution, sales, marketing and proposition teams gaining a unique perspective, gathered across a wide range of general insurance distribution models. A proven leader with an inquisitive nature, Fraser’s courage to challenge the status quo led him to co-found Broker Insights, the award-winning insurtech start-up.

Iain Crole - EVP

Head of Sales for Regional Brokers at Aviva UK before co-founding Broker Insights, Iain’s depth and breadth of broker relationships across the market makes him well placed to help transform market effectiveness and solve engagement challenges between regional brokers and major insurers.

Adam Kagan - Managing Director – USA

Adam Kagan is a 35 year veteran in the insurance industry with experiences at retail and wholesale brokers, underwriting, as well as most recently in the insurtech space. Adam continues to work with the Broker Insights team and a group of US based brokers and insurers, in tailoring the solution to the US market.

Melissa Mentiplay - Chief People Officer

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Melissa is a highly experienced Human Resources professional with a multi-faceted skill set gained through engagement with businesses ranging from start-ups through to global corporations.

Utilising expertise in coaching, leadership development and strategic analysis, Melissa will help to shape and build the vision for Broker Insights’ people and continue to strengthen our high-performing business culture.

Tom Duke - Chief Operating Officer

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For the past two decades, Tom has worked with fast-growing companies to design and develop products
that meet and exceed the needs of rapidly evolving industries.

Prior to Broker Insights, Tom was CIO at TVSquared, where he managed EMEA and US-based teams. He has also held senior-level positions at
Brandwatch, iBAHN, Memex, Orbital Software and Vision Consulting.

Chris van der Kuyl - Chairman

Chris van der Kuyl is one of Scotland’s leading entrepreneurs working across the technology, media, gaming and entertainment sectors.  Chris is most notably co-founder and chairman of multiple award-winning games developer 4J Studios, best known for developing Minecraft for Microsoft, Sony and Nintendo games consoles. He and fellow co-founder Paddy Burns launched Chroma Ventures, the investment arm of 4J Studios, in 2021.

Chris was formally recognised for his contribution to technology in the Queen’s Birthday Honours List 2020, becoming a Commander of the Most Excellent Order of the British Empire (CBE).

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