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Insurance Decision Intelligence

Leadership team

Broker Insights was founded in 2018 by leaders in commercial insurance and is backed by experienced tech entrepreneurs.

Insurance Decision Intelligence

Leadership team

Broker Insights was founded in 2018 by leaders in commercial insurance and is backed by experienced tech entrepreneurs.

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Chris van der Kuyl


Chris van der Kuyl is a leading entrepreneur working across the technology, media, gaming and entertainment sectors. Chris is most notably co-founder and chairman of multiple award-winning games developer 4J Studios, best known for developing Minecraft for Microsoft, Sony and Nintendo games consoles. He and fellow co-founder, Paddy Burns, launched Chroma Ventures, the investment arm of 4J Studios, in 2021.

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Fraser Edmond


Former Distribution Director at Aviva, Fraser has over 25 years’ experience in the insurance industry. He has led distribution, sales, marketing and proposition teams, gaining a unique perspective from a wide range of general insurance distribution models. A proven leader with an inquisitive nature, Fraser’s courage to challenge the status quo led him to co-found Broker Insights.

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Iain Crole

Executive Vice President

Prior to co-founding Broker Insights, Iain gained a breadth and depth of broker relationships across the market as Head of Sales for Regional Brokers at Aviva. This meant he was well placed to help transform the commercial insurance market and solve engagement challenges between regional brokers and major insurers.

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Peter Scott, CEO, Broker Insights

Peter Scott

Chief Executive Officer

With over 20 years of leadership experience in high-growth technology-based businesses, Peter joined Broker Insights as CEO following six months of working in an advisory capacity to the company.  Prior to this, Peter held senior interim roles in FTSE 100 and Private Equity companies including leading the joint venture between Dixons Carphone and Sprint in the US. With significant international expertise, Peter is excited to take Broker Insights to the next level in the UK and the US.

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Zach Rimmey

Zachary Rimmey

Vice President US

Zach has over 12 years’ of experience in the insurance industry leading teams and driving innovation. A career history spanning agencies, carriers, regulatory bodies, and software solutions, he has built a wealth of experience in everything from Sales to Data Analysis. Zach is not only passionate about insurance but also leveraging technology to solve complex business challenges and has a proven track record of delivering results. As VP, US, Zach is well placed to lead the US operations to empower the commercial insurance sector. And, when not working he’s either out golfing, woodworking or tending to his dwarf shrimp.

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Melissa Mentiplay

Chief People Officer

Utilizing expertise in coaching, leadership development and strategic analysis developed over a 20-year global career in Human Resources, Melissa helps to shape and build the vision for Broker Insights’ people and continues to strengthen our high-performing business culture. With a passion for employee wellbeing and inclusivity, Melissa ensures the frameworks and practices for empowering and developing our teams are robust, respectful, and recognize the contributions each team member makes whilst supporting their individual needs.

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Tom Duke

Chief Operating Officer

For the past two decades, Tom has worked with fast-growing companies to design and develop products that meet and exceed the needs of rapidly evolving industries. His work has focused on developing large-volume applications in highly secure infrastructure to provide trusted and compliant solutions.

Prior to Broker Insights, Tom was CIO at TVSquared, where he managed US and EMEA teams. He has also held senior-level positions at Brandwatch, iBAHN, Memex, Orbital Software and Vision Consulting.

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Steve Noble

Chief Financial Officer

Steve has over 20 years global business experience in a variety of leadership roles (both CEO and CFO) as well as a strong track record in corporate finance for a combination of PLCs, SMEs and an international professional services firm. He is a dynamic, driven and results focused business professional experienced in turning around profitability, driving sales strategies, developing culture, engaging transformational leadership and a commitment to the embedding of best practice in teams and organisational environments.

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John Robertson

Chief Marketing Officer

John brings over 25 years of experience in sales, marketing and product management roles focused on business growth. Having worked with technology and data-led businesses, John’s main areas of expertise are brand development, go-to-market and customer acquisition strategies. He supports the growth of our business as it extends its product range and client base, as well as launches in the US. John is also a member of the Chartered Institute of Marketing.

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