Technology vendors need better business understanding and data integrations

Reuters’ latest insurance technology report highlights the importance of data analytics and the need for successful integrations for the insurance industry. Broker Insights USA technology has been at the forefront of delivering decision intelligence to brokers and insurers to improve revenue through optimized placement strategies.

The Reuters Events Insurance Global Technology Benchmarking Report 2025 highlights that businesses are most comfortable with investment in data analytics solutions over others such as claims management systems or CRMs. Getting the most out of the vast array of data is a key goal for organizations across the insurance industry. 

The report states that technology implementation is not without its challenges. The report singles out struggles with vendors’ lack of industry understanding, products not living up to the hype, cost overruns and implementation delays. When specifically looking at data analytics, it is successfully collating data from disparate sources that challenges many.

Since its launch in 2018, Broker Insights has taken considerable steps to provide easy-to-access analytics that provide decision intelligence. Recognizing that brokers often run multiple insurance systems, especially following acquisitions, the VISION platform can seamlessly integrate different systems; in fact, VISION currently ingests and standardizes data from over 36 different agency management systems and counting.

It is a solid, proven platform that now analyses more than 40 percent of UK commercial insurance Gross Written Premiums (GWP) and several billion dollars in US GWP.

Clients have been realizing significant benefits. I’ll let James Brown, owner of UK broker James Brown and sons sum up the value Broker Insights provides, “To anyone not using it, Broker Insights is truly an eye-opener. Nothing compares to the interactive, actionable insights VISION provides. Many brokers think it’s too good to be true, but honestly, it’s that simple. You get real-time insights, and the ability to make your business work smarter, not harder.”